This year we are excited to be launching the Bierkeller Business Awards, building on from the incredibly successful Bierkeller & Indaba Small Business Expos.  We are excited to have a wholly, independent, diverse, expert Panel of Judges who will be giving up their valuable time to help narrow down the shortlist for each award and ultimately choose the winner in each category!  So what are the attractions of an award and why should you nominate yourself or someone else?

1. Amazing Marketing Opportunity

If your business is shortlisted for an award or wins an award, it puts your business in the spotlight for all the right reasons.  Business Awards are an often overlooked marketing tool.  Awards celebrate hard work and success and being short listed for an award or winning an award can improve brand awareness and promote your business to new customers.

2.  Instant Street Credit

Winning an award is a great way of standing out from the crowd and sets you apart as an expert in your field.  How often do we look for some form of endorsement when looking at engaging the services of a business we have never worked with before?  Being shortlisted for an award or winning an award gives your small business instant credibility and will certainly give you the edge when compared to your competitors.  Having that award logo on your website  instantly reassures your customers of your work standard and credibility.

3.  Networking

Meeting other SMEs and individuals is also a perk of getting involved in an award beforehand on social media and at the awards event as well. Each award attracts like-minded businesses so there’s opportunity to be inspired, learn something new as well as forge new relationships.  Add to that the fact that business awards (as is the case with our awards) are often judged by successful business owners and being shortlisted can give you the opportunity to discuss your business with leaders in the industry.

Potentially winning an award will raise your profile, instil trust in your business, attract new customers and ultimately raise your profits.  We would love to receive your application to the Biekeller Business Awards.  The entry process is simple, so don’t delay, get your application in today!